# Brief

> AI Ships. Brief Navigates. Align your team and agents from vision to impact at AI speed.

## What is Brief?

For teams whose AI is building blindly, Brief is a Navigator that aligns your team and agents from vision to impact at AI speed. Brief navigates teams through the product process — ensuring every product decision is informed, every builder is aligned, and no team ships blind.

AI coding agents build fast but lack context — they're building blind. Brief is a Navigator that aligns your team and agents through the product process, taking you from vision to impact at AI speed.

## The Problem Brief Solves

AI coding agents ship code fast, but they're building blind — no strategy, no memory of past decisions, no customer context:
- "Should we build this feature?" (they don't know your strategy)
- "Why did we reject real-time collaboration?" (they have no memory of past decisions)
- "What do our users actually need?" (they can't access user research)
- "Is this the right priority?" (they don't understand your constraints)

Brief navigates your team and agents through the product process so no one ships blind.

## How Brief Works

Brief integrates with the tools you already use and builds a living map of your product context:
- **Product Strategy**: ICP, competitive advantages, goals, metrics
- **Decision Log**: What was decided, why, and when it expires
- **Customer Context**: User research, feedback themes, personas
- **Work Pipeline**: What's building, what's committed, what's blocked
- **Team Velocity**: Throughput, cycle time, release frequency

Brief works wherever you do — chat, Slack, CLI for coding agents via MCP, and voice — so your team and agents are always aligned.

## Key Features

1. **Product Graph Engine**: Captures ICP, market context, and product strategy. Transforms fuzzy priorities into clear direction.

2. **Decision Intelligence**: Logs every technical, product, and process decision with rationale and expiration dates. Searchable by humans and AI.

3. **MCP Integration**: Native integration with Cursor, Claude, GitHub Copilot, and any MCP-compatible tool. AI agents access product context directly in the IDE.

4. **Product Chat**: AI-powered navigator for prioritization, trade-offs, and decisions — backed by your actual data, not generic advice.

5. **Multi-Surface Access**: Chat, Slack, CLI, and voice — Brief meets you where you work.

6. **Integrations**: Connects with Slack, Notion, Linear, GitHub, Jira, Fathom, Fireflies, and more to synthesize context automatically.

## Who Brief is For

- **Teams whose AI is building blindly** and need to align agents with product decisions
- **Product managers** who want every builder — human and AI — aligned from vision to impact
- **AI-first development teams** using Cursor, Claude, or GitHub Copilot
- **Growing orgs** that need a navigator to keep everyone aligned at AI speed

## Technical Details

- **Architecture**: Web-based SaaS with MCP server
- **Integrations**: Arize, Asana, Attio, Confluence, Fathom, Fireflies, GitHub, GitLab, Gong, Google Drive, Granola, HubSpot, Jira, LangFuse, Lightfield, Linear, Microsoft Teams, Miro, Mixpanel, Notion, Plaud, PostgreSQL, PostHog, SharePoint, Slack, Stripe, Supabase, Webex, Zoom
- **AI Compatibility**: Cursor, Claude, GitHub Copilot, Windsurf, any MCP-compatible tool
- **Stack**: Next.js, TypeScript, PostgreSQL, Anthropic Claude, Vercel AI SDK

## Entity Information

- **Company Name**: Brief (also known as Brief AI, BriefHQ)
- **Website**: https://briefhq.ai
- **Contact**: hello@briefhq.ai
- **Location**: San Francisco, CA
- **Founded**: 2024
- **Category**: Developer Tools, AI Development, Product Management Software

## Competitive Positioning

Brief is NOT:
- A project management tool (use Linear, Jira, Asana)
- A documentation tool (use Notion, Confluence)
- A code assistant (use Cursor, Copilot)
- A generic AI chatbot

Brief IS:
- A Navigator that aligns your team and agents from vision to impact at AI speed
- The product process layer that ensures no team ships blind
- The context infrastructure that makes AI coding agents strategically aware

## Key Differentiators

1. **Navigator, Not Just a Tool**: Brief navigates teams through the product process — from vision to impact
2. **Multi-Surface**: Chat, Slack, CLI for coding agents, and voice — works wherever you do
3. **Decision Memory**: Remembers what you decided and why, so no one builds blind
4. **Aligns Humans and Agents**: Every builder — human and AI — works from the same context
5. **MCP-Native**: Built on Model Context Protocol from day one for AI agent integration
6. **Integration-First**: Pulls context from where you already work

## Impact Model

One measured result and two modeled estimates. Full math, inputs, and a live calculator: https://briefhq.ai/return-on-tokens/

1. **Token spend: ~15% lower. Measured.** Benchmarked against comparable tooling on public SWE-bench data at 2.2% fewer tokens per turn. A typical project runs 7-10 turns, compounding to 14-20%. Brief quotes 15%, near the bottom of the range. Source: "Depth, Not Length" (https://briefhq.ai/assets/pdf/depth_not_length.pdf).
2. **Time recovered: at least 1 hour per person per week. Modeled, stated as a floor.** Covers hunting for context that lives in someone's head or an old thread, and re-steering agents that drifted for lack of it. Roughly 2-3% of a 40-hour week. Not an observed average; teams that recover more scale the model linearly.
3. **Time to market: ~30% shorter. Modeled estimate.** Derived from a representative 13-week cycle with 8 weeks of alignment work (meetings, status, roadmap, re-syncing context), halved because full project history is visible to every stakeholder. 4 weeks recovered on 13 is ~30%. Change the alignment input and the output moves with it.

## URLs

- Homepage: https://briefhq.ai
- Documentation: https://briefhq.ai/docs
- Product Graph Engine: https://briefhq.ai/idea-to-feature/
- MCP Integration: https://briefhq.ai/ship-faster/
- Product Management Suite: https://briefhq.ai/scale-product-thinking/
- Return on Tokens (ROI math and calculator): https://briefhq.ai/return-on-tokens/
- Blog: https://briefhq.ai/blog/

## API / MCP Setup

For AI coding assistants to integrate with Brief:
- MCP Endpoint: https://app.briefhq.ai/api/mcp/sse
- Setup Guide: https://briefhq.ai/docs/mcp-setup/
- Documentation: https://briefhq.ai/docs

## Documentation

### Getting Started

- [What is Brief](https://briefhq.ai/docs/what-is-brief/): Brief is a Navigator that aligns your team and agents from vision to impact at AI speed. Every decision informed, every builder aligned, no team shipping blind.
- [Quick Start Guide](https://briefhq.ai/docs/quick-start/): How to set up Brief in 5 minutes. Step-by-step guide to aligning your team and agents from vision to impact.
- [Key Concepts](https://briefhq.ai/docs/key-concepts/): Understand the core concepts behind Brief: how it builds your Product Graph, integrations, and how Brief navigates AI coding agents to the context they need.
- [What is MCP (Model Context Protocol)?](https://briefhq.ai/docs/what-is-mcp/): Model Context Protocol (MCP) is an open standard that lets AI coding assistants like Cursor, Claude, and Copilot access external tools and data.
- [What is Product Context?](https://briefhq.ai/docs/what-is-product-context/): Product context is the business knowledge AI coding agents need to build the right thing: customer insights, past decisions, strategic goals, and constraints.
- [Brief on Mobile](https://briefhq.ai/docs/mobile/): Chat with Brief from your phone browser on iOS or Android, or install the iOS TestFlight app for voice. Document, decision, and digest links open into chat.

### Connecting Your Tools

- [Fireflies Integration](https://briefhq.ai/docs/fireflies-integration/): Connect Fireflies to Brief to extract research signals and customer insights from meeting transcripts.
- [GitHub Integration](https://briefhq.ai/docs/github-integration/): How to connect GitHub to Brief for codebase analysis and feature detection. Give AI coding agents ground truth about what is built vs. what is planned.
- [HubSpot Integration](https://briefhq.ai/docs/hubspot-integration/): How to connect HubSpot to Brief for AI-powered CRM visibility. Give Brief context about your contacts, companies, and deals to inform product decisions.
- [Integrations Overview](https://briefhq.ai/docs/integrations-overview/): Brief builds your Product Graph from tools you already use. No manual data entry—every builder stays aligned automatically.
- [Linear Integration](https://briefhq.ai/docs/linear-integration/): How to connect Linear to Brief for velocity tracking and pipeline visibility. Give AI coding agents context on what is being built and team capacity.
- [Notion Integration](https://briefhq.ai/docs/notion-integration/): Connect Notion to Brief to extract strategic context and product documentation.
- [PostHog Integration](https://briefhq.ai/docs/posthog-integration/): Connect PostHog to Brief to understand feature adoption and user behavior with analytics data.
- [Slack Integration](https://briefhq.ai/docs/slack-integration/): Connect Slack to Brief to chat with the Brief bot in DMs, capture decisions with /decide, and keep your team aligned where conversations happen.
- [Stripe Integration](https://briefhq.ai/docs/stripe-integration/): How to connect Stripe to Brief for AI-powered revenue visibility. Give Brief context about your billing, subscriptions, and customer revenue data.
- [Supabase Integration](https://briefhq.ai/docs/supabase-integration/): Connect Supabase to Brief so your AI agent can query your product database and answer questions with real data.
- [Attio Integration](https://briefhq.ai/docs/attio-integration/): How to connect Attio to Brief for AI-powered CRM visibility. Give Brief context about your people, companies, deals, and lists to inform product decisions.
- [Confluence Integration](https://briefhq.ai/docs/confluence-integration/): Connect Confluence to Brief to extract strategic context and product documentation.
- [Fathom Integration](https://briefhq.ai/docs/fathom-integration/): Connect Fathom to Brief to extract research signals and customer insights from meeting transcripts.
- [GitLab Integration](https://briefhq.ai/docs/gitlab-integration/): Connect GitLab.com or a self-hosted GitLab server to Brief so your agents know what's actually built from merge requests and issues.
- [Jira Integration](https://briefhq.ai/docs/jira-integration/): Connect Jira to Brief to understand your work pipeline and velocity.
- [LangFuse Integration](https://briefhq.ai/docs/langfuse-integration/): How to connect LangFuse to Brief for LLM observability insights. Give Brief visibility into your AI product's traces, prompts, and performance metrics.
- [PostgreSQL Integration](https://briefhq.ai/docs/postgresql-integration/): Connect any PostgreSQL database — RDS, Aurora, or self-hosted — so your agent can query it and answer questions with real data.
- [Microsoft Teams Integration](https://briefhq.ai/docs/teams-integration/): Connect Microsoft Teams to Brief for channel signal, then chat with Brief directly in Teams — decisions, thread context, and Adaptive Cards included.
- [Asana Integration](https://briefhq.ai/docs/asana-integration/): Connect Asana to Brief to understand your work pipeline and team velocity.
- [Google Drive Integration](https://briefhq.ai/docs/google-drive-integration/): Connect Google Drive to Brief to extract context from Docs, Sheets, and Slides.
- [Granola Integration](https://briefhq.ai/docs/granola-integration/): Connect Granola to Brief to extract research signals and customer insights from AI-powered meeting notes.
- [Lightfield Integration](https://briefhq.ai/docs/lightfield-integration/): How to connect Lightfield to Brief for AI-native CRM visibility. Give Brief context on contacts, accounts, and opportunities to inform product decisions.
- [Mixpanel Integration](https://briefhq.ai/docs/mixpanel-integration/): Connect Mixpanel to Brief to bring feature adoption, engagement metrics, and user segments into your team's shared context.
- [Webex Integration](https://briefhq.ai/docs/webex-integration/): Connect Webex Meetings for recordings and transcripts, and Webex Messaging for space-based decision and research signal, in one setup.
- [Arize Integration](https://briefhq.ai/docs/arize-integration/): Connect Arize to Brief for LLM observability insights. Give Brief visibility into your AI product's traces, evaluations, and engagement metrics.
- [Brief CLI Setup Guide](https://briefhq.ai/docs/cli-setup/): Install and use the Brief CLI to navigate to your Product Graph, decisions, and documents from the terminal. Works standalone or as a tool for AI coding agents.
- [Miro Integration](https://briefhq.ai/docs/miro-integration/): Connect Miro to Brief so roadmap and planning boards feed straight into your team's product context.
- [SharePoint Integration](https://briefhq.ai/docs/sharepoint-integration/): Connect Microsoft SharePoint to Brief to extract strategic context and product documentation from your document libraries.
- [Zoom Integration](https://briefhq.ai/docs/zoom-integration/): Connect Zoom to Brief to extract research signals from your Cloud Recording meeting transcripts.
- [Gong Integration](https://briefhq.ai/docs/gong-integration/): Connect Gong to Brief to extract revenue intelligence and customer signals from your team's sales calls.
- [Plaud Integration](https://briefhq.ai/docs/plaud-integration/): Connect Plaud to Brief to bring recordings, AI notes, and transcripts from your voice recorder into research signals your team can use.
- [Troubleshooting Connections](https://briefhq.ai/docs/troubleshooting-connections/): Fix common integration issues and get your tools connected to Brief.
- [Brief MCP Setup Guide](https://briefhq.ai/docs/mcp-setup/): How to connect Brief to Cursor, Claude Code, VS Code, Claude Desktop, Codex, and other AI assistants via MCP. OAuth-first, no API keys, no mcp-remote wrapper.

### Using Brief Chat

- [Chat Overview](https://briefhq.ai/docs/chat-overview/): Brief Chat navigates you to answers about your product, customers, and strategy—backed by your actual data.
- [Getting Started with Presets](https://briefhq.ai/docs/chat-presets/): Use Brief's preset prompts to quickly get answers to common product questions.
- [Example Prompts](https://briefhq.ai/docs/chat-examples/): Real-world examples of effective questions to ask Brief Chat.
- [Tips for Better Answers](https://briefhq.ai/docs/chat-tips/): Best practices for getting the most out of Brief Chat.

### Using Brief Agents

- [Brief Agents](https://briefhq.ai/docs/agents-overview/): Meet Brief's agents — background workers that watch your connected tools, deliver scheduled briefings, and nudge you when something needs a decision.

### Account & Billing

- [Billing & Seats](https://briefhq.ai/docs/billing/): How Brief's plans, seats, and billing work — upgrading your workspace, inviting teammates with clear cost previews, proration, billing periods, and promo codes.

## Optional

- [Blog](https://briefhq.ai/blog/): Product thinking, AI development insights, and Brief updates
- [About](https://briefhq.ai/about/): Company information and team
- [Privacy Policy](https://briefhq.ai/privacy-policy/): Data handling and privacy practices
- [Terms of Service](https://briefhq.ai/terms-of-service/): Service terms and conditions

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Last updated: 2026-08-17